PPC And Digital Marketing Executive - Google Ads and Affiliates

Are you an experienced, enthusiastic and forward-thinking digital marketing executive ready to manage the day-to-day PPC and digital marketing for the UK’s biggest, most iconic and only national passenger hot air balloon company?

You will have a proven and successful track record in Google Ads, Facebook and Instagram paid ads, with strong SEO and associated content writing skills.

A fantastic communicator, you will work closely with the wider marketing team to come up with inspiring and original promotional ideas.

Key Responsibilities

  • Day-to-day management and optimisation of paid digital marketing accounts, including Google Ads and social media advertising
  • Driving campaign performance by researching keywords, analysing competitors and ad copy testing
  • Ongoing pro-active campaign optimisation and testing
  • Supporting budget management for the best ROAS across all PPC campaigns
  • Analysing results and providing recommendations to improve campaign performance and hit KPIs
  • Support our Digital Content Manager in producing other creative digital content with a high SEO value to support paid digital campaigns, such blog posts, website content where required and organic social media posts
  • Manage the company’s affiliate marketing with our third party affiliate marketing provider
  • Contribute creatively to general marketing ideas, including seasonal promotions and key campaigns
  • Weekly and monthly reporting to key stakeholders, working with the Head of Marketing and Digital Content Manager to identify where improvements/beneficial changes can be made
  • Monthly competitor analysis and market research
  • Oversee and monitor daily activity on company social media accounts and respond where required
  • Attend meetings, assist at events or other work away from the office may be required on an ad-hoc basis
  • Other general, reporting or administration tasks where required

Skills/Experience

  • A least one full year (preferred) experience in Google Ads, paid media, performance marketing and social media advertising.
  • Previous proven experience in setting up, running and maintaining successful Google Ads, Facebook and Instagram Ad campaigns
  • A proven track record of producing high quality online content with a strong focus on SEO
  • Experience and strong knowledge of online analytical and social listening tools, such as Google Analytics, Hootsuite and Sprout Social
  • First class communication and organisational skills, professional demeanor and first-rate written English
  • Strong time management and multi-tasking skills
  • Affiliate marketing experience preferable but not essential
  • Experience with design software such as Adobe Photoshop and/or Adobe Premier Pro preferable but not essential
  • Previous experience with email marketing software such as DotDigital preferable but not essential
  • Full driving licence and own mode of transport

More Details

Job Type: Permanent

Hours: Full Time (37.5 hours per week)

Salary: £24,000 - £25,000 per annum (dependent on experience)

Workplace: Telford Head Office

How To Apply: Email your CV and a covering letter to marketing@virginballoonflights.co.uk