Cookie Policy – Your Control, Our Commitment

Effective Date: 9 June 2025

This Cookie Policy explains how AirXcite Ltd T/A Virgin Balloon Flights ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website. It also outlines the choices you have for managing cookies on your device.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help the website remember your preferences, improve functionality, and support secure and personalised services. Some cookies are essential for the site to work properly, while others help us understand how you use the site and tailor marketing to you.

Cookies can be:

2. How We Use Cookies

We use cookies to:

Cookies help us offer a better, smoother experience while ensuring you’re only shown content and ads that are relevant to you.

3. Types of Cookies We Use

a) Essential Cookies

These are required to operate our website effectively. Without them, services like booking a flight or remembering your login wouldn't work.

Examples include:

b) Performance and Analytics Cookies

Used to understand how visitors use our site so we can improve functionality and user experience.

We use:

c) Marketing & Advertising Cookies

These cookies help us deliver relevant ads on third-party platforms after you’ve visited our site. We use anonymised data and never track sensitive or personal details for this purpose.

We use:

d) Third-Party Cookies

Some of our integrations may place cookies to support content, social media sharing or log-in features.

These include:

You can view their respective privacy policies for more on how they use data.

4. Managing Your Cookie Preferences

We use a Consent Management Platform (CMP) that complies with Google Consent Mode v2. Non-essential cookies are only activated once you’ve given clear consent.

You can change or withdraw your cookie preferences at any time using the "Cookie Settings" link on our website.

Managing Cookies via Your Browser

You can also manage cookies through your browser settings. Most browsers let you:

For guidance, visit www.allaboutcookies.org or refer to these browser-specific guides:

5. Opting Out of Third-Party Tracking

Here’s how to opt out of some of the analytics and advertising cookies we use:

Please note: if you disable some cookies, parts of the site may not function properly.

6. Questions?

For more details about how we handle your data and your rights, please visit our Privacy Policy or contact us through our Subject Access Request Form.