record cheer set at Virgin London Marathon Branson duo hit the streets to spur on over 36,000 runners

Sir Richard and Holly Branson made some noise at this year’s London Marathon to create the World’s Biggest Cheer which spurred on thousands of inspiring runners who have all pushed themselves to extreme physical limits for great causes.

After spending a month encouraging the UK to donate their cheers, the father and daughter team hit a giant buzzer which boomed over 10,000 cheers of support into the air causing runners and spectators alike to stop and stare - the nation’s cheers were all collated to create a collective shout-out to the runners and Virgin Balloon Flights are part of it!

Richard and Holly got involved in this record cheer set at Virgin London Marathon year’s Virgin sponsored London Marathon from the sidelines, the ‘Cheering Zone’ was set up at the 19-mile mark after many of last year's runners identified it as the mile where you are most likely to ‘hit the wall’.

Professional cheerleaders and live bands were also stationed at the ‘Cheering Zone’ to support the runners and excite the crowds.

Virgin founder Sir Richard Branson said:

“This year’s runners have really outdone themselves and should be proud of finishing one of the world's toughest marathons. Today just reminds me how the Virgin London Marathon makes everyone better off"

Check out the Virgin Balloon Flights cheers here by clicking on the Polaroid photo's!

record cheer set at Virgin London Marathon record cheer set at Virgin London Marathon record cheer set at Virgin London Marathon